Search Results for: "The Confusions of Pleasure: Commerce and Culture


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Handbook Of Culture And Consumer Behavior Sharon Ng, 2015
ISBN10: n/a    ISBN13: 9780199388516

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self- regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Practices of Looking: An Introduction to Visual Culture: Marita Sturken, Lisa Cartwright: 9780195314403

of our daily lives, organizations around looking for the practice and many of the images we encounter every day? Now, a new version of Looking practice: How do we understand a variety of visual media, as well as how we use images to express themselves, communicate, play, learn Visual Culture provides a comprehensive and fascinating overview of. Marita Sturken and Lisa Cartwright – sudden and dynamic visual culture and communication fields renowned…Read More

Darker than Blue: On the Moral Economies of Black Atlantic Culture: Paul Gilroy: 0674060237: 9780674060234

Darker than Blue: On the Moral Economies of Black Atlantic Culture

…goods and branded items, especially the automobile—rich in symbolic value and the promise of individual freedom—have restratified society, weakened citizenship, and diminished the collective spirit. Jazz, blues, soul, reggae, and hip hop are now seen as generically American, yet artists like Jimi Hendrix, Chuck Berry, and Bob Marley, who questioned the allure of mobility and speed, are not understood by people who have drained their music of its…Read More

Organizational Culture and Leadership (The Jossey-Bass Business & Management Series) (9780470190609): Edgar H. Schein

…ISBN-10: 0470190604 ISBN-13 :978-0470190609 Edition: 4 Is regarded as one of the all time most influential management books, this fourth edition of Leadership and Organizational Culture abstract concept of culture into a tool that can be used to shape the organization’s dynamic and change. This updated version is focused on today’s business realities. Edgar Schein attracted extensive redefine culture and modern studies have shown that leaders pla…Read More

Global Problems and the Culture of Capitalism (5th Edition): Richard H. Robbins

…social – capitalism. More than 500 years ago to now examine the expansion of the text, inequality, environmental destruction, and social unrest caused by problems from the root causes of the European capitalist. Global issues and the capitalist cultural anthropology, economic and historical framework to provide any readers to understand global problems, why globalization origin and generated protests and boycotts of the global expansion of the ca…Read More

Signs of Life in the USA: Readings on Popular Culture for Writers: Sonia Maasik, Jack Solomon: 9780312647001

…l theoretical developments in the field, in particular, the interpretation of the culture and its logo. A prominent semiotician and an experienced writing instructor, provocative and current reading selection, high-interest topics write text to allow students to analyze the thinking of American pop culture is impressive TV crazy man Lightning rod on the polarized political climate? Change in the nature of an era of personal identity, our life, we…Read More

Food and Culture: Pamela Goyan Kittler, Kathryn P. Sucher, Marcia Nelms: 9780538734974

…8734973 ISBN-13 :978-0538734974 Edition: 6 Food and culture is the culture of the market-leading text courses of food, health, culture, food, and nutrition habits living in the most common ethnic and racial groups in the United States to provide current information. Its purpose is to help health professionals, chefs and other food service industry learn effectively with members of different ethnic and religious groups in a culturally sensitive way…Read More

Producing Success: The Culture of Personal Advancement in an American High School: Peter Demerath: 0226142418: 9780226142418

Producing Success: The Culture of Personal Advancement in an American High School

…s assist high achievers in myriad ways, even naming over forty students valedictorians. Yet, as Demerath shows, this unswerving commitment to individual advancement takes its toll, leading to student stress and fatigue, incivility and vandalism, and the alienation of the less successful. Insightful and candid, Producing Success is an often troubling account of the educationally and morally questionable results of the American culture of success. <…Read More

Mind Your Manners: Managing Business Culture in a Global Europe / Edition 3: John Mole, Bob Garratt: 1857883144: 9781857883145

Mind Your Manners: Managing Business Culture in a Global Europe / Edition 3

…ionalities), Mind Your Manners describes Europe’s extraordinary political, economic, and social changes and their effects on the way we work together. New chapters on diversity, change, body language, and negotiation identify the key elements that shape the business and cultural environment of the continent, and Euroquizzes will test your knowledge and demonstrate the broad cultural spectrum of European nations. More than a mere catalog, Mind Your…Read More

Perspectives on Africa: A Reader in Culture, History and Representation / Edition 2: Roy Richard Grinker, Christopher B. Steiner, Stephen C. Lubkemann: 1405190604: 9781405190602

Perspectives on Africa: A Reader in Culture

…esentation is both an introduction to the cultures of Africa and a history of the interpretations of those cultures. Key essays explore the major issues and debates through a combination of classic articles and the newest research in the field. Explores the dynamic processes by and through which scholars have described and understood African history and culture Includes selections from anthropologists, historians, philosophers, and critics who col…Read More

The Legal Environment Today: Business In Its Ethical, Regulatory, E-Commerce, and Global Setting: Roger LeRoy Miller, Frank B. Cross

…bal settings, 7th Edition! Business School Association for the Advancement of the contents of the text to strengthen the skills of critical reasoning, you need to be interpreted and applied the law, but the most talked about our daily business topics. The coverage includes Network Act, Sarbanes – Oxley Act, corporate social responsibility, the housing crisis, the financial and credit card reform, health care law, and more. 7th Edition Packed with…Read More