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Search Results for: "Strategic social media : from marketing to social
Marketing: Dhruv Grewal, Michael Levy
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Framework for Marketing Management (5th Edition): Philip Kotler, Kevin Keller: 9780132539302
…Date: March 3, 2011 ISBN-10: 0132539306 ISBN-13 :978-0,132,539,302 Edition: 5 Marketing management framework is a simple adaptation of professors who want authoritative coverage of the theory and practice of marketing management of the gold standard marketing management textbook, but want the flexibility to add outside cases, analog or pr <a href=http://pdfgrab.com/dl_file?file=RnJhbWV3b3JrIGZvciBNYXJrZXRpbmcgTWFuYVsuLi5d ta…Read More
Strategic Management Theory: An Integrated Approach: Charles W. L. Hill, Gareth R. Jones
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Strategic Management: John Pearce, Richard Robinson
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Basic Marketing Research (4th Edition) (9780132544481): Naresh K Malhotra
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Consumer Behavior: Building Marketing Strategy (9780073381107): Delbert Hawkins, David Mothersbaugh, Roger Best
…ate: January 30, 2009 ISBN-10: 0073381101 ISBN-13 :978-0073381107 | edition: 11 This book is a strategic perspective on consumer behavior in order to guide successful marketing activities. The Consumer Analysis wheel in this book of the organizational factors. The major components of the four wheels is consumers’ emotional and cognitive, consumer behavior, consumer environment, and marketing strategy. These components is one of the four main parts…Read More
Essentials of Marketing Research: Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau: 9780073404820
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Advertising Promotion and Other Aspects of Integrated Marketing Communications: Terence A. Shimp
…oad Publication Date: December 29, 2008 ISBN-10: 0,324,593,600 ISBN-13 :978-0324593600 Edition: 8 The eighth edition of Shimp description of the market-leading advertising, sales promotion, integrated marketing communications fully integrated in all aspects of marketing communications. Continue to focus on the time honored IMC methods, the text reflects new academic literature and practitioners in the field of development. Some reorganization…Read More
Marketing Research (6th Edition) (9780136027041): Alvin C. Burns, Ronald F. Bush
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