Publication Date: July 24, 2009 ISBN-10: 0136027040 ISBN-13 :978-0,136,027,041 Edition: 6
A “nuts and bolts” understanding of marketing research, and provide them with a wide range of information on how to use it.
Market research, a description of the characteristics of the market research industry to explain the process of marketing research, the definition of the problem, identifying research goals, understand, study design, the use of secondary data and network information database; understand the source of standardized information; using exploratory and qualitative research methods ; assessment survey data collection methods, understand the measurements in market research, development and design questionnaires to determine how to select the samples to determine the size of the sample; processing field work and data quality issues; basic descriptive analysis; implementation of population estimates ; achieve the basic differences between the test and hypothesis testing, use of the test of the association, to understand the basis of the regression analysis; prepared research reports and statements
This text is written in market research for the first time, the reader can understand the level of statistical procedures for the analysis of data to provide a basic foundation of know
