Publication Date: February 16, 2011 ISBN-10: 0,538,473,320 ISBN-13 :978-0538473323 Edition: 6
O’Guinn / Allen / Semenik “advertising and brand to promote integration the 6E readers in today’s fast-paced, and into the exciting world of advertising – showing good advertising is the result of how hard work and careful planning. of use of its huge business and teaching experience, integrating a solid hands-on understanding of the advertising strategy and theory in the practical application of its focus is to integrate branding leader, this version combines compelling demonstration of the basic principles of advertising and revitalization of the coverage of the latest practices and the development of the industry, such as social media, design thinking, and the impact of globalization advertising strategy to life, with more than 500 of today’s most modern advertising and exhibition this book follow the same process as an advertising company to make the reader the tools, knowledge and practice effective re
