Transnational Management: Text, Cases & Readings in Cross-Border Management: Christopher Bartlett, Paul Beamish


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Publication Date: March 2, 2010 ISBN-10: 007813711X ISBN-13 :978-0,078,137,112 Edition: 6
Management challenges and development strategies and managing the company’s business activities across national borders, the focus of multinational operations. The purpose of this book is to provide a conceptual framework that multinational companies in the country of its business, the interaction between their business and competitive environment. By textual descriptions, case studies and reading, the author cleverly examine the development of strategy, organizational capabilities, and management challenges in the global ec