The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources: Neil Rackham


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Publication Date: June 1, 1996 ISBN-10: 0,070,522,359 ISBN-13 :978-0070522350 Edition: 1
Big ticket sales strategies and tools, guaranteed!

Neil Rackham’s SPIN selling the country’s sales of a revolutionary of high-end sales. Now, SPIN sales Hou Dongxu tell you how to really put into practice effective tools and technologies, cutting-edge guide listed. SPIN selling method after comments, Neil Rackham zeroing in critical SPIN ® questioning behaviors. He tells you how to use the tools and techniques to their sales included in each chapter to practical, skills-building work. Services as well as capital goods sales, Hou Dongxu for you to provide a hands-on implementation guide SPIN localization company wide range of businesses, from application to large multinational companies. Real life case studies of leading edge companies, such as Motorola, Johnson & Johnson, AT & T sales staff to help you explore more beyond the basic technology, in order to promote sales, even in the worst customers and cl