Publication Date: March 12, 2012 ISBN-10: 0078112052 ISBN-13 :978-0078112058 Edition: 6
6 / E, services marketing, writing recognize that services play an important role in the economy and the future of students and businessmen. Advanced world economy dominated by the service industry, and now, almost all the services as a key in order to keep their customers today and in the future. This version focuses on the needs of the knowledge, and the implementation of service strategies for competitive advantage in various industries.
In addition to the standard marketing theme (such as price) This paper introduces the students to the new theme, including the management and measurement of quality of service, service recovery, customer measurement performance measurement link the service blueprint customers work together to create and cross through integrated marketing disciplines deal with the problem, such as operations and human resources functions. The key elements of each topic for tomorrow’s business, because they try to build strong relationships with their cust
