Selling: Building Partnerships (9780073530017): Stephen Castleberry, John Tanner


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Published: November 17,2010 ISBN-10: 0,073,530,018 ISBN-13 :978-0,073,530,017 Edition: 8
Sales: partnerships 8E in the sales process remains the most innovative textbook play its unique role and ability to cooperate, which is a key skills for all business people. The authors emphasized that the sales staff throughout the text needs to be flexible – to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. Followed by a complete discussion of the development through the planning and continue to learn how to achieve effective sales and career. This market-leading text has been updated to continue its relevance in today’s sales market, just as it was twenty year