Social Media Strategy - Marketing, Advertising, And Public Relations In The Consumer Revolution
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Keith A. Quesenberry, 2024
ISBN10: n/a ISBN13: 9781538180112
This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.
