Theorizing Communication - Readings Across Traditions
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Robert T. Craig, 2007
ISBN10: n/a ISBN13: 9781412952378
Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.