Strategic Writing - Multimedia Writing For Public Relations, Advertising And More
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Charles Marsh, 2020
ISBN10: n/a ISBN13: 9781003019701
"This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. The book takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. Strategic Writing is an essential and adaptable textbook for undergraduate courses in public relations, advertising, and strategic communications writing, particularly those that take a multidisciplinary approach. A companion website for instructors features an instructor's manual, Powerpoint presentations, sample assignments with grading rubrics, and test banks is available at www.routledge.com/cw/marsh"--
