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Marketing - An Introduction
Philip Kotler, 2016

ISBN10: n/a    ISBN13: 9780134149530


"Marketing: An Introduction shows students how customer valuecreating it and capturing itdrives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package." --publisher description.