Sales Force Management - Leadership, Innovation, Technology
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Mark W. Johnston, 2016
ISBN10: n/a ISBN13: 9781138951716
In this edition of 'Sales Force Management', Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. Including the Churchill, Ford, and Walker approach, this new edition also features a strong focus on leadership, technology, innovation, ethics, and global business.
