Strategic Marketing Management



Free PDF Download


Strategic Marketing Management
Alexander Chernev, 2018
ISBN10: n/a    ISBN13: 9781936572502

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a comprehensive framework to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

1 Result Found

978-1-936572-50-2 PDF is available as a free download.