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Eye tracking - a comprehensive guide to methods and measures
Kenneth Holmqvist, 2011

ISBN10: n/a    ISBN13: 9780199697083


Eye movements are crucial in helping to deal with the vast amounts of information we encounter in our everyday lives. This book is a comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design a study, and how to record and analyse eye-movement data