Search Results for: "Strategic social media : from marketing to social

----

The Art of M&A Strategy: A Guide to Building Your Company’s Future through Mergers, Acquisitions, and Divestitures / Edition 1: Kenneth Smith, Alexandra Reed Lajoux: 0071756213: 9780071756211

The Art of M&A Strategy: A Guide to Building Your Company's Future through Mergers

…vestitures / Edition 1 Author: Kenneth Smith, Alexandra Reed Lajoux ISBN-10: 0071756213 ISBN-13: 9780071756211 Seize the competitive advantage with today’s most powerful strategic tool—M&A “Given the influence of technology, globalization, and regulatory change, M&A will continue to shape our industries. For most companies, therefore, the consideration of M&A in strategy is now fundamental.” –from the Introduction to Part I The Art of M&A Strategy…Read More

Real Options and Investment under Uncertainty: Classical Readings and Recent Contributions: Eduardo S. Schwartz (Editor), Lenos Trigeorgis (Editor): 0262693186: 9780262693189

Real Options and Investment under Uncertainty: Classical Readings and Recent Contributions

…ons Author: Eduardo S. Schwartz (Editor), Lenos Trigeorgis (Editor) ISBN-10: 0262693186 ISBN-13: 9780262693189 The study of investment under uncertainty was stagnant for several decades, until recent developments in real options provided the tools to revitalize the field. The techniques and insights derived from option pricing can now be used to quantify the elusive elements of managerial operating flexibility and strategic interactions ignored or…Read More

Googled: The End of the World As We Know It: Ken Auletta: 0143118048: 9780143118046

Googled: The End of the World As We Know It

…arget=_blank rel=”nofollow”> ★ Click to Download PDF ★ Title: Googled: The End of the World As We Know It Author: Ken Auletta ISBN-10: 0143118048 ISBN-13: 9780143118046 “The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen.” -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we’ve all been Googled. Estee…Read More

Ethics for International Business: Decision-Making in a Global Political Economy / Edition 2: John Kline: 041599943X: 9780415999434

Ethics for International Business: Decision-Making in a Global Political Economy / Edition 2

…Business: Decision-Making in a Global Political Economy / Edition 2 Author: John Kline ISBN-10: 041599943X ISBN-13: 9780415999434 Business takes place in an increasingly global environment, crossing political and cultural boundaries that challenge corporate values. The central focus of this successful and innovative text lies in how to make and explain ‘best choice’ judgments when confronting ethical dilemmas in international business situations….Read More

How to Open & Operate a Financially Successful Personal Training Business: With Companion CD-ROM: John N. Peragine Jr.: 1601381174: 9781601381170

How to Open & Operate a Financially Successful Personal Training Business: With Companion CD-ROM

…aining Business: With Companion CD-ROM Author: John N. Peragine Jr. ISBN-10: 1601381174 ISBN-13: 9781601381170 With millions of people eager to lose weight and get in shape, personal training is one of the fastest growing careers in the health and fitness industry today. Fitness workers lead, instruct, and motivate individuals or groups in exercise activities, including cardiovascular exercise, strength training, and stretching. They work in comme…Read More

The Facebook Effect: The Inside Story of the Company That Is Connecting the World: David Kirkpatrick: 1439102112: 9781439102114

The Facebook Effect: The Inside Story of the Company That Is Connecting the World

…the Company That Is Connecting the World Author: David Kirkpatrick ISBN-10: 1439102112 ISBN-13: 9781439102114 “Facebook is becoming the dominant social networking tool, facilitating our online and offline worlds. The Facebook Effect effectively shows its rapid evolution, where it is going, and how it will increasingly affect our lives.”-Craig Newmark, founder of Craiglist” “David Kirkpatrick recounts in fastidious and fascinating detail the break…Read More

Business Research Methods (with Qualtrics Printed Access Card) (9781111826925): William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

…l=”nofollow”>Free PDF Download Publication Date: March 12, 2012 ISBN-10: 1111826927 ISBN-13 :978-1111826925 Edition: 9 This best-selling text continues in its ninth edition, Business Studies provide the latest and the most comprehensive coverage. Student-friendly design contains a large number of examples to illustrate the real world of research, management, marketing, finance, accounting, and other business areas. Business Research Methods, 9…Read More

Tourism: Principles, Practices, Philosophies: Charles R. Goeldner, J. R. Brent Ritchie

…date the configuration file, and the expansion of some industries, new site, adding the selected literature, and expanded glossary. Guesthouses, time share, conferences and conventions, sustainable tourism, climate change, social media, mobile marketing to expand coverage in the new versi Read More

Innovation Management: Strategies, Implementation, and Profits / Edition 2: Allan Afuah: 0195142306: 9780195142303

Innovation Management: Strategies

…tegies, Implementation, and Profits / Edition 2 Author: Allan Afuah ISBN-10: 0195142306 ISBN-13: 9780195142303 Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the finan…Read More

Essentials of Entrepreneurship and Small Business Management (6th Edition): Norman M. Scarborough

…”nofollow”>Free PDF Download Publication Date: January 13, 2010 ISBN-10: 0,136,109,594 ISBN-13 :978-0,136,109,594 Edition: 6 This article gives the reader the knowledge and tools, therefore, it has the greatest chance of success, you need to start a business. The entrepreneurial basis; inside the entrepreneurial mind: from the idea of reality, to design a competitive business model, and to establish a solid strategic plan, feasibility analysis…Read More