Title: New Venture Management: The Entrepreneur’s Roadmap / Edition 1
Author: Donald F. Kuratko, Jeffrey S. Hornsby
ISBN-10: 0136130321
ISBN-13: 9780136130321
This book is about effectiveness; and what a new manger needs to know to run a new venture successfully. New venture opportunities, planning, marketing, financing, and growth management. For entrepreneurs looking to develop a new venture or small business.