Publication Date: April 1, 2010 ISBN-10: 053846738X ISBN-13 :978-0,538,467,384 | Version: 5
Thoroughly revised and updated marketing strategies, the 5E continue a main goal: to teach students to think and act, such as marketing. Packed with cutting-edge coverage, current examples, new cases, and – for the first time – photographs, the fifth edition provides a practical, simple way to analysis, planning and implementation of the marketing strategy – to help students learn how to develop a customer-oriented market strategy and market plan. The students improve their analytical and creative marketing strategies of critical thinking skills, because they learn the key concepts and tools. Continue in the text’s signature student friendly style, the fifth edition of involving basic point is not troubled industry jargon – all in a succinct 12 cha
