Publication Date: May 10, 2009 | ISBN-10: 0,135,045,592 ISBN-13 :978-0135045596 | Version: 5
Comprehensive, innovative management and practical, the country’s most advanced, most widely used in the real world of tourism marketing book, this four-color leader. On the basis of its expertise, Integrative, hotel marketing managers discuss the major marketing decisions facing today’s global marketplace. Video case, in-chapter examples and marketing highlights showcase real individuals and companies, and demonstrates how marketing hospitality each member of the team. Social networking, database marketing and revenue management of experiential exercises and new material to help consolidate the position of this book, the authoritative source of hotel marketing inform
