Publication Date: January 16, 2012 ISBN-10: 111182164X ISBN-13 :978-1111821647 Edition: 12
Participation and in-depth marketing, 12 marketing principles affect your day-to-day life, as well as their major business decisions influence. The core topics include social marketing phenomenon, entrepreneurship, customer relationship management (CRM), an international perspective, and moral, as well as in-depth discussion of the main tools of the trade, such as indicators and marketing plan. Intriguing news events reported clarify readings, you think about your own decision in the consumer market. Installed detailed appendices, cases, vignettes, boxed functions and video capabilities, such as providing useful learning, marketing, 12th Edition provides you with numerous opportunities, the development and application of critical thinking skills, your marketing knowledge is critical to the success in the business
