Title: Managing Health Care Business Strategy / Edition 1
Author: George B. Moseley III
ISBN-10: 0763734160
ISBN-13: 9780763734169
Managing Health Care Business Strategy is the definitive textbook on strategic planning and management in health care. Using practical, action-focused language and real-life examples in the form of case studies, the reader will learn the well-established, widely-practiced principles of strategic management within the unique context of healthcare organizations. Features: Thoroughly covers the basic multi-step process of creating and then managing a strategic plan. Takes a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balances scorecard, Six Sigma, SWOT). Explores important concepts developed by organizations such as the Boston Consulting Group and experts including Harvard Business School professor Michael Porter to give the reader the vocabulary to communicate with key decision makers. This is an ideal text for those pursuing a career in health care in undergraduate, business, and medical schools, as well as ancillary health professions such as nursing or physician assistant. Established healthcare professionals, including doctors who are completing programs in business administration, will also find text to be extremely valuable in preparation for greater involvement in the management of healthcare delivery.
