Publication Date: January 17,2012 ISBN-10: 0,078,029,333 ISBN-13 :978-0078029332 Edition: 10
Bateman and Snell cooperation of management and leadership in a competitive world, it is a fully functional modern methods of text. The text remains the traditional four functions of planning, organization, leadership and control, modernization and re-vision of the concept of strategic value, building a dynamic organization, mobilizing people, learning and change.
Bateman / Snell results-oriented approach, this textbook is a unique symbol. Competitive in this increasingly competitive environment, there are five basic types of performance, the beating of the organization, equal to, or loss of cost, quality, speed, innovation, service, and sustainable development. The six performance dimensions, when done well, deliver value to your customers and your organization and competitive advantage. The entire text Bateman and Snell remind students of these five dimensions and their impact theme of the “bottom line” the edge icon of leadership and cooperation, which is the key to successful management. People to work with each other, rather than confrontation, is the key to competitive adva
