Publication Date: January 19, 2012 ISBN-10: 007802885X ISBN-13 :978-0,078,028,854 Edition: 3
Value-added marketing programs. Marketers understand that even the best products and services, unsold, if they are unable to communicate the value to the customer. Marketing students to understand the value-based approach is at the forefront of this text, in addition to its critical. This approach is emphasized throughout the text, and demonstrates discovered through the use of value-added box in each chapter.
In their version of the M 3: Marketing, Grewal and Levy proposed a simple, influential, and easy-to-read manner, Principles of Marketing. The text provides teachers and students through the writing style and on-line distribution and evaluation of the value. In communications and dynamic video program provides monthly updates, support teachers will bring the marketing of life, in any
