Publication Date: February 3, 2011 ISBN-10: 0078028914 ISBN-13 :978-0,078,028,915 Edition: 1
Overview: M: Advertising is the principle of the latest addition to the text of the McGraw – Hill M Series, and the hearts of students and professors need to create. Beyond the academic theory to explore the core principles that drive advertising, using vivid sound. The author’s goal is to display ads because it is the actual access to the basic principles and students “real life.” Really go beyond the concept of this practice and push students into an exciting and practical size.
• student-focused text is cost-effective, easy to read, full of learning resources (print and online) to help them review test applies the concept of this chapter.
• Professor received text contains all the relevant information – but in a more condensed format, easy to cover up the students.
• Connect the allocation and utilization of the power of the network, so that students and automatically grade materials to support the mentoring program more fun.
• M: Advertising also includes unmatched teaching su
