International Marketing: Philip Cateora, Mary Gilly, John Graham


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Publication Date: September 24, 2010 ISBN-10: 007352994X ISBN-13 :978-0,073,529,943 | Version: 15
Distance international market Cateora and Graham, selling the best field in the text, with innovative ways to get the relevant material, has become the standard of judgment, and other books. Cateora provides a sophisticated international market, including history, geography, language, religion and economic point of view, help students unique culture and environment of a country or region. The 15th edition reflects all the important events and innovations to affect global business in recent years, also including some new and updated technology learning