Publication Date: September 28, 2012 ISBN-10: 0073529974 ISBN-13 :978-0073529974 Edition: 16
The international market Cateora, Greig and Graham has been a pioneer in the field of international marketing. Author continue to work with the new and extended the theme, reflecting the dramatic changes in the competitive global market, as well as increase covering the impact of technology on the international market to set the stage, in this version of the standard. Now there are over 100 scholarly articles and the results of their research into this 16th edition!
Provide a comprehensive international markets, including history, geography, language, religion and economic point of view, the international marketing, to help students uniqueness of the culture and environment of a country or region. The 16th edition reflects all the important events and innovations to affect global business in recent years, also includes new and updated learning tools and teaching reso
