Publication Date: September 10, 2010 ISBN-10: 0763783331 ISBN-13 :978-0,763,783,334 Edition: 3
The health care industry continues to occur has undergone enormous changes with new laws and policies, fresh innovations, as well as the healthy consumption level of education is getting higher and higher. Because of this, health care administrators must be prepared to change their strategies to meet the needs of this dynamic market. Health products marketing essentials, the third edition will provide your students the basics of marketing and their particular application in health care principles. In addition, the text provides an example of how these principles must be changed in response to changing environmental forces, the unique perspective of this market. The text is the ideal choice for a complete marketing management tools and technology courses and graduate courses, advanced undergraduate can keep up the level of presentation. Main features: full from a wide range of medical institutions, health systems, health maintenance organizations, the hospital physician organizations, as well as example. · Covers basic topics such as market research, strategy, strategic marketing process. · Chapter includes learning objectives, key terms and chapter meeting to discuss the problem. Accompanied by the teacher’s manual can be downloaded and PowerPoint slides to facilitate tea
