Essentials of Entrepreneurship and Small Business Management (6th Edition): Norman M. Scarborough


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Publication Date: January 13, 2010 ISBN-10: 0,136,109,594 ISBN-13 :978-0,136,109,594 Edition: 6
This article gives the reader the knowledge and tools, therefore, it has the greatest chance of success, you need to start a business.

The entrepreneurial basis; inside the entrepreneurial mind: from the idea of reality, to design a competitive business model, and to establish a solid strategic plan, feasibility analysis, and create a successful business plan, in the form of corporate ownership, Chartered business and entrepreneurs; buying an existing business, to build a strong marketing plan, pricing strategies of e-commerce and entrepreneurs create a successful financial plan, managing cash flow, financing sources: debt and equity to select the correct location and layout; entrepreneurs spirit of global issues; Building a new entrepreneurial team, and planning for the next step

Own, operate and manage a small business, any interested person. This text is also a useful reference for entrepreneurs and managers of small busin