Publication Date: January 27, 2011 ISBN-10: 0,078,112,729 ISBN-13 :978-0,078,112,720 Edition: 18
Overview: crafts and implementation strategy on behalf of one of the 18th most important, the most thorough revision ever. In the 17 chapters of each page of the team, Margie Peteraf, led to a thorough re-examination of the newest member of each segment. Primary goal inject new perspectives and academic thinking, strengthen linkages latest research results, and modify the target needs to be addressed in order to ensure that the content of the coverage and exposition, and give every chapter a major facelift. While this 18th edition retains the same structure as the previous version of 12 chapters, each chapter has been completely refreshed. The chapter content continues to be solidly mainstream and balanced, reflecting the best academic thinking and practical real-world strategic management.
Known cases, teaching notes, this version provides an unparalleled case line up of 28 cases. (1) 2528 cases of new or substantially updated version, (2) case, the choice is diverse, timely, thoughtful production of texts to explain and supplement to promote students to apply the concepts and analytical tools they have read about . (3) The number of cases involving high-profile company. (4) a comprehensive program is an easy to use, efficient auxiliary materials, flexible enough to adapt to almost all of the course design.
Thompson 18E, the best
