Publication Date: February 9, 2010 ISBN-10: 0470747102 ISBN-13 :978-0470747100 | Version: 7
Many people believe that the best textbook on strategy, on the basis of modern strategic analysis of the advantages of the previous version of the 7th edition, students by introducing strategic core concepts and principles. Rob Grant eloquently combines theory with current real-world examples and exercises are clearly written, logical and comprehensive approach.
Version 7 update:
An improved focus on strategy implementation, including additional content.
The shell material is greatly improved, including the new case, the formation of a variety of different industries.
More strategic capsules each chapter, each strategy being implemented by a real company strategy to provide more detailed examples of their operation and impact.
Some of the longer chapters shortened or split into two to further improve readability.
Modern strategic analysis 7th edition is suitable for MBA and advanced undergraduate.
Situation in the companion website www.contemporarystrategyanalysis.com doctrine notes
The 7th edition of the modern strategic analysis in mixed text and cases version –
ISBN: 9780470747094
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