Publication Date: December 23, 2008 | ISBN-10: 0547079923 ISBN-13 :978-0547079929 Edition: 5
Ideal marketing, psychology, social science courses for undergraduate or graduate level, consumer behavior in a very practical focus of the real-world applications of key concepts in today’s business environment, combined with a solid foundation. The new version of this popular, pioneering text using the latest and most cutting-edge research and current business practices, including the coverage of a wide range of emotions in consumer decision-making. In addition, the fifth edition include greater emphasis on public policy and ethical issues – in today’s corporate environment are very timely topic. More real-world examples and application exercises, including new cases of this important topic at the end of each chapter, consumer behavior to provide a comprehensive, attractive and pleasant guidance so that students and professionals to master the skills they need to be succe
