Publication Date: January 25, 2011 ISBN-10: 0073404861 ISBN-13 :978-0073404868 | Version: 9
Overview: hiccup / belch 9th edition will continue to the attention of the center of gravity of the Advertising IMC. Including issues of agency and creative work, it is related to a combination of very comprehensive coverage of the IMC. The authors understand that marketers must go beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive / Internet marketing, sales promotion, personal selling) / belch belch the first book to reflect the shift from a traditional advertising method, implemented more widely accepted method of integrated marketing communication strategies. The text emphasizes the awareness of the importance that a company must make use of all propaganda tools, providing a unified information communicated to consumers. Integrated marketing communications perspective (the theme of the text) catapults the reader into the 21st century business prac
