Publication Date: January 1, 2011 ISBN-10: 1111221782 ISBN-13 :978-1,111,221,782 Edition: 15
The contemporary marketing 15E has proven to be the primary principles of marketing courses teaching and learning solutions. Each groundbreaking new version of the best-selling book has become more powerful and exciting new innovation built on past milestones. All new Fifteenth Edition continues the tradition of providing the most technologically advanced, students, teachers, guidance to support the text. Current, relevant and cutting-edge, contemporary marketing is still in the class i
