Publication Date: January 6, 2011 ISBN-10: 0,132,538,962 ISBN-13 :978-0,132,538,961 | Version: 5
Check advertising and promotional activities through the lens of integrated marketing communications.
The benefits of this text carefully integrated combination of advertising, promotion and marketing communications, to provide readers with the information they need to understand the process and the success of the IMC activities.
The fifth edition brings the material life, the story of the angle and the real world of professional sport, the entire
