Publication Date: September 20, 2011 | ISBN-10: 0078028884 ISBN-13 :978-0078028885 Edition: 13
This book is about sales and marketing, strategic planning. Essentially, marketing, strategic planning work on figuring out how to do a superior customer satisfaction. The author team needs to take seriously this perspective, I believe that in practice what they preach. Teachers and students can be confident that this new version of the main points of marketing 13E and all other teaching and learning materials, it is – will meet the needs of every teacher and student.
On the basis of the entrepreneurial advantage
The author team has developed an innovative structure and management methods introduced in the marketing process, use four bogey. It quickly became the most widely used commercial textbook publishing, because it held the best marketing idea, so that readers can understand and apply one of these. Unified focus of these ideas is how to make marketing decisions, managers must decide what kind of target customers, and how best to meet their needs.
Marketing points, what difference will it make?
The success of the franchise, which is not a single strength or lasting result of innovation. Other textbooks have adopted the four the PS framework and Perot author team continues to improve the book. The text of the poem framework, management direction, the focus of strategic planning, has been proved to be pillars, it is very powerful support in the areas of new development and innovation in the text and package.
Marketing points to teach students the analytical skills and how to do it skills, prepare their success. Intentional author team has included a variety of examples to explain, frameworks, models, classification systems, and “how-to” technology, it comes to our overall marketing strategy planning framework. Similarly, the coach the text website marketing programs that help students see how to create a marketing plan. Taken together, the pace of development of these projects, “marketing awareness, the students’ confidence and meaningful way to analyze the market situation and developing marketing plans. They are practical, and they work.
Relative to many other marketing textbooks, the authors emphasize careful integration topics. Some textbooks to the theme of the “special” relationship marketing, international marketing, services marketing, marketing and the Internet, non-profit organizations marketing, marketing ethics, social issues, as well as business to business marketing in a separate chapter. Of pains to avoid doing so, because they believe that the treatment of such topics as, respectively, led to an unfortunate fragmentation of thinking.
The integrated packaging materials to help teachers teach flexibility sell their own way, or for students, the ability to learn, to sell their own way.
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