Publication Date: March 12, 2010 | ISBN-10: 0136106811 ISBN-13 :978-0,136,106,814 Edition: 5
Comprehensive and practical, step-by-step guide price analysis and strategy development.
Pricing strategies and tactics to show readers how to manage the marketing strategy, rather than simply calculate the price of the product and the basis of the profit, in order to improve their competitiveness and profitability of their offer.
The fifth edition contains a new chapter in the price of the implementation and updated examples of pricing in today’s market chall
