Mass Media Research: An Introduction: Roger D. Wimmer, Joseph R. Dominick


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Publication Date: January 1, 2010 ISBN-10: 143908274X ISBN-13 :978-1439082744 | Version: 9
The quality of the media is the result of meticulous research. Mass Media Research: An Introduction, 9E, you how it happens – from content analysis, survey, experimental study – and then let you analyze media experts suggest that you encounter in everyday life. Ninth Edition is packed with study tools and review of AIDS to help you succeed in your c