International Business / Edition 8: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett: 0470530650: 9780470530658


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Title: International Business / Edition 8
Author: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett
ISBN-10: 0470530650
ISBN-13: 9780470530658

The most up-to-date text in the market, InternationalBusiness arms business professionals with a completeexploration of global business issues and practice. It addressesall the recent and on going worldwide issues regarding the economicand financial crisis as well as the government’s role inbusiness and the international business environment. Three newchapters focus on trade and investment policies, politics, and law.New examples from around the world are also presented throughoutthe text. The eighth edition examines the role and impact ofculture and also includes numerous current world maps, helpingbusiness professionals develop and refine a global perspective.