Title: The Complete Guide to Nonprofit Management / Edition 2
Author: Smith, Bucklin & Associates, Inc., Robert H. Wilbur (Editor), Smith Bucklin & Associates Inc (Editor)
ISBN-10: 0471380628
ISBN-13: 9780471380627
As nonprofit organizations face tough times, efficient andeffective business management is essential for their survival. Nowin a significantly revised and expanded Second Edition, thispopular how-to book identifies and addresses the key areas ofbusiness for nonprofit organizations, from public relations andstrategic planning to office management and the effective use ofinformation technology. In addition to practical, step-by-step guidance on such integralissues as board/staff relations, strategic communications,financial controls, and the all-important use of the Internet incommunications and marketing, this updated edition features arefocused strategic planning chapter that presents an ongoing,organic form of planning and critical topics such as: Strategic planning retreats The board of directors’ role in daily operations Developing new sources of revenue Planning a publicity campaign and coordinating specialconventions Basic office management and information services International marketing and membership promotion Written by a team of experts from a management and consultingfirm that uniquely focuses on nonprofit organizations, thisinvaluable book contains a wealth of hands-on advice and real-worldexamples that executives and managers of nonprofit organizations,volunteers, consultants, fund-raising professionals, boards ofdirectors, and trustees can apply directly and immediately to theirown organizations.
