Title: Reviewing Leadership: A Christian Evaluation of Current Approaches
Author: Robert J. Banks, Bernice M. Ledbetter, Max Pree (Foreword by)
ISBN-10: 0801026903
ISBN-13: 9780801026904
For all the advantages businesses pursue, there is one powerfuladvantage that is accessible to virtually every business—butrealized by very few. That advantage is the price advantage.Pricing is far and away the most sensitive profit lever thatmanagers can influence. Very small changes in average pricetranslate into huge changes in operating profit, yet few companiesare as disciplined and deliberate about pricing as they shouldbe. In the most comprehensive and insightful treatment of pricingmanagement available today, this Second Edition of The PriceAdvantage shows companies how to use pricing excellence tooutperform competitors and increase profitability in both good andbad times. Drawing on more than three decades of client success,three preeminent McKinsey & Company experts demonstrate whypricing is critical to bottom-line profitability and explainstate-of-the-art approaches to analyzing pricing and buildingdistinctive pricing capability. Working with colleagues andcompanies across the globe, they have helped develop leading-edgepractical knowledge in pricing for clients in all majorindustries. Written in pragmatic terms, this Second Edition of The PriceAdvantage continues to be the practical pricing guide forthoughtful general managers who have been tempted by the unrealizedpromise of improved pricing and, perhaps, even frustrated byattempts to translate pricing theory into bottom-line impact. Itprovides a structured approach for identifying where the mostprecious sources of untapped pricing opportunity reside in abusiness, along with practical, case-illustrated guidance on how tocapture that opportunity. Updated throughout to reflect changes in the global pricingenvironment and advances in McKinsey’s pricing knowledge, thisSecond Edition covers a host of new topics including software andinformation products pricing, lifecycle pricing, custom-configuredproducts pricing, pricing of high-count product lines, pricing indistributed sales environments, and tiered products and servicespricing. Also, the building of a sustainable pricing capability anda high-performing pricing infrastructure is covered in much greaterdetail than ever before. With emphasis on translating pricing theory into realimprovements and bottom-line performance, the Second Edition of ThePrice Advantage is designed to give today’s CEOs and businessmanagers a competitive advantage in any economy.
