Title: How to Measure Anything: Finding the Value of Intangibles in Business / Edition 3
Author: Douglas W. Hubbard
ISBN-10: 1118539273
ISBN-13: 9781118539279
Anything can be measured. This bold assertion is the key tosolving many problems in business and life in general. The myththat certain things can’t be measured is a significant drainon our nation’s economy, public welfare, the environment, andeven national security. In fact, the chances are good that somepart of your life or your professional responsibilities is greatlyharmed by a lack of measurement – by you, your firm, or evenyour government. Regardless of your role in business, understandingthe power of measurement will make you, those around you, and yourorganization more efficient and productive. Using simple concepts to illustrate the hands-on application ofadvanced statistical techniques, How to Measure Anything, ThirdEdition reveals the power of measurement in our understandingof business and the world at large. This insightful and engagingbook shows you how to measure those things in your business thatyou may have previously considered immeasurable, including:customer satisfaction, organizational flexibility, technology ROI,and technology risk. Offering examples that will get you to attemptmeasurements—even when it seems impossible—this bookprovides you with the underlying knowledge and the necessary stepsfor measuring anything, especially uncertainty and risk. Thisrevised third edition provides even deeper insights into thefascinating practice of measuring intangibles, with a specialemphasis on risk management and customer satisfaction. New andupdated chapters also include: A philosophical discussion of different approaches toprobabilities, including what is known as the“Bayesian” vs. “frequentist”interpretations of probability Information compiled from other popular works and compellingarticles from Douglas W. Hubbard Enlightening new examples of where seemingly impossiblemeasurements were resolved with surprisingly simple methods More measurement myths and other perceived obstacles tomeasurement debunked A complete and updated resource with real-world case studies andan easy-to-follow format, How to Measure Anything, ThirdEdition illustrates how author Douglas Hubbard—creator ofApplied Information Economics—has successfully applied hisapproach across various industries. You’ll learn how anyproblem, no matter how difficult, ill-defined, or uncertain, canlend itself to measurement using proven methods. Straightforwardand accessible, this is the resource you’ll turn to again andagain to measure the seemingly immeasurable.
