Publication Date: March 5, 2010 ISBN-10: 0,205,698,182 ISBN-13 :978-0,205,698,189 Edition: 4
Thoughtful evaluation of the role play based on contemporary scholarship, to convince the social impact, and in accordance with the access to not only provide a comprehensive overview of persuasion theory and applications, as well as to attract students, convincing message in their daily lives.
The fourth edition guide students to understand the theories and models created convincing, to the development and application of the general conclusions of persuasion in real world settings. The authors propose a social science perspective persuasion, in different contexts, and learn from the many real-life examples and applications of persuasion, and with students.
