Publication Date: April 19, 2011 ISBN-10: 1111525196 ISBN-13 :978-1111525194 Edition: 3
ESSENTIALS Strategic Management, 3rd Edition, the market leader in the strategic management of text is a short version: an integrated approach to help students identify and focus on areas of core concepts in a more concise, streamlined format. Based on the real-world practices and current thinking, the text introduction to strategic management to pay more attention to the concept of “business model” as a framework for competitive advantage. The most cutting-edge research, new strategic management theory and methods to allow students to explore the main issues of management, including corporate performance, governance, strategic leadership, technology, and business ethics. High quality case, the program will check for small, medium and large enterprises – domestic and international – so that students get practice chapter concepts into a
