Date: April 24, 2012 ISBN-10: 0143121235 ISBN-13 :978-0,143,121,237 Edition: reprint
In December 2009, Google began for all user-defined search results, we enter a new era of personalization. No notice or fanfare, the online experience is increasingly tailoring their own changes, visit our website. MoveOn.org Board of Directors the main 席利帕里泽 exposed in this attractive and far-sighted book on every major site has occurred, personalized Facebook AOL ABC News. The Pariser With the new trends is what the invisible revolution, how we use the information, and will shape our learning, we know that, even if our democracy.
Race to as much personal information, we collect as much as possible, and a corresponding adjustment to our online experience, and now today’s Internet giants such as Google, Facebook, Apple and Microsoft battle. Behind the scenes, an emerging industry of data companies is tracking our personal information to sell to advertisers, from our political leanings, we just browse Zappos hiking boots.
Therefore, we will be more and more each live in our own unique universe of information what Pariser requirements “filter bubble.” Our main message received is a pleasant, familiar, and confirms the our belief, because these filters are not visible, we won “I know we were hidden. past interests will determine we come into contact with, leaving room for smaller unexpected encounter, stimulate creativity the spirit of innovation, and the democratic exchange of ideas.
Interview, co-founder of the OK Cupid draw with the network of networks skeptical optimist, an algorithm to drive the dating site, one of the chief dreamer of information warfare, the filter bubble about how the Internet, in the open flow of ideas, and a medium build pressure itself is closed, commercial and “monetization”. Secretly hiding behind the curtains of the server farm, algorithms, and eccentric entrepreneurs, to this new reality, and the investigation of the consequences of the enterprises in the digital age.
The filter bubble reveals how personalization may undermine the original purpose of the Internet as an open platform for the dissemination of ideas, and in an isolated, echoing the world, let us all. But it changed course, it is not too late. Pali Ze, lays out a new vision, network, one covering the benefits of technology, and its negative consequences of turning a blind eye to, and will ensure that the promise of the Internet revolution.
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