Publication Date: February 20,2012 | ISBN-10: 0,321,808,304 ISBN-13 :978-0321808301 Edition: 2
From the ongoing crisis in the continued success
Better content means better business. Your content is a mess: the website does not help re-design, the new type of rural cooperative medical care just make things worse. Or maybe your content is full of potential: you know that the new revenue and cost savings opportunities exist, but you do not know where to start. How can you realize the value of content, while planning its long-term success?
Web content strategies for organizations around the world, go to the contents of the Policy Manual. Read it:
To understand the contents of the strategy, the value of its business
Discovery process and the contents of the strategy behind a successful
Make more informed, decided to create the kind of content, as well as how to achieve
How to build a business case for content strategy
With a new chapter, updated material, case studies, and more content strategy, the second version of the Web is an essential guide who works with content.
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