Strategic Management: A Competitive Advantage Approach, Concepts and Cases (14th Edition) (9780132664233): Fred R. David


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Publication Date: January 8, 2012 ISBN-10: 0132664232 ISBN-13 :978-0132664233 Edition: 14
Competence-based practitioner’s perspective, the strategy, thoroughly updated, current research and concepts.

To obtain and maintain a competitive advantage in today’s economic environment, is more difficult than ever. Strategic Management captures the complexity of the current business environment, and provide the latest skills and concepts, provides unparalleled clarity through skills exercises and case studies to help readers develop their own cutting-edge strategy.

The Fourteenth Edition investigate the current global economic recession, and how it affects the business environment in each chapter, providing readers with the latest rep