booming sports industry marketing.
Using real-world examples and an engaging writing style, distinguished writers, students in the industry professional sports marketing in key areas provide a valuable new material. The following is an update to the new version:
Foreword written by the National Basketball Association Commissioner David J. Stern,
Brand new chapter and examples of how to apply it in sports, including efforts to succeed
-A greatly expanded chapter sports marketing, recognizing recent and significant technological development, sports marketing personnel come into contact with consumers
The author of the highly respected long been recognized for their ability to define this exciting field, and they continue to engage readers with updated reference and real life examples. These factors not only make the material more interesting for students to read, but also allow them to easily convert the concept of in Wencheng case, they will encounter in the work.
The backdrop of the text is incorporated into an exciting and movement in all areas of marketing. The students will learn how to build a sports marketing programs, sports consumer behavior research and understanding of market segmentation and pricing. The text also includes a wide range of information on the promotion, sales, distribution, and public relations campaign. After reading this book, students will be able to apply the concept of marketing, different sports career.
This new version is a large and complete supporting auxiliary materials, which will improve the presentation of the material, and provide a richer learning experience, so that students supplement. By providing a convenient product-specific Web site www.HumanKinetics.com / SportMarketing a new coach to guide, test package, and PowerPoint presentation package.
Although this text is mainly students of writing, the author of Beyond the the theory emphasizes real-world application, provides a wonderful reference for professionals and a useful guide, making the work of practitioners, they do every day of the key concepts of the application .
The text will help to understand the basis of sports marketing, as well as how to effectively use marketing students interested in marketing products and others in the broad field of sports. Most importantly, they will learn how these basic into their jobs.
Sho
