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Electronic Commerce
Gary Schneider, 2016
ISBN10: n/a ISBN13: 9781305867819
Readers explore the latest developments in online business with cutting-
edge coverage, real examples, actual business cases, and hands-on
applications found in the market-leading ELECTRONIC COMMERCE, 12E. This
edition provides comprehensive coverage of emerging strategies, up-to-the-
minute technologies, and the latest market developments. Readers gain an
appreciation of the dynamics within this fast-paced industry as the book
balances a presentation of technological issues with the strategic business
aspects of successful e-commerce. The book addresses e-commerce growth in
the rapidly-developing economies of China, India, and Brazil and examines
social media and online marketing strategies, technology-enabled
outsourcing, and online payment processing systems. New Learning From
Failure features draw important lessons from the experiences of actual
companies while engaging cases feature real company challenges and
successes. Important Notice: Media content referenced within the product
description or the product text may not be available in the ebook version.
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…which shows a graphic and a map reflecting specific regions being covered; eCommerce In Action allowing students to understand the impact of technology on global business activities; Communication Across Borders and A Question of Ethics provide students with opportunities to analyze alternative aspects of international business. International Business 4E includes coverage that makes it appropriate for use in the National Academy Foundation’s Inter…Read More
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