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Consumer Behaviour Isabelle Szmigin, 2019
ISBN10: n/a    ISBN13: 9780199029075

The perfect balance of research, theory, and real-life application.The perfect choice for Consumer Behaviour in Canada.Drawing on Canadian and international examples, this text examines what influences consumers and how seminal theories and cutting-edge research apply to marketing practice today. Featuring engaging case studies, an accessible writing style, and real-life examples, Consumer Behaviour is an idealintroduction to the field.