Publication Date: June 15, 2011 ISBN-10: 0,073,512,052 ISBN-13 :978-0,073,512,051 Edition: 4
Coverage of global markets, new technologies, multi-cultural and public relations actions, the latest news of the state-of-the-art public relations courses selected dynamic text. Personal style and jargon, this text, and explains the basic tools of public relations practice, understanding of emerging trends within a multidisciplinary field, the people and issues of interest to students and the spot
